Adventures & Experiences
Dining Guide & Lodging Guide
Affordable, Effective Marketing for New Mexico Businesses
New Mexico Nomad was created to encourage people from all walks of life to enjoy the Land of Enchantment. Once people decide to roam, they invariably want to know where to stay, eat, and what to see and do. The Nomad marketing campaigns are based on satisfying those needs.
BEST
Basic Listing
$ 750 / year
The basic listing includes a short narrative about products and services, with 3-5 supporting visuals. The most important visual is the header photo. The post will be shared quarterly on Facebook and Twitter, for a total of 8 posts.
- Up to 500 words
- 3-5 photos minimum (hi-res, horizontal preferred)
- Posted quarterly to Twitter & Facebook (8 posts total)
- Tagged on Twitter and Facebook posts
- Logo & hyperlink to website or social media
- Integrated into the website sidebars
- Interactive map (Dining & Lodging)
- Two 30-day snapshot reports (on request)
Premium Package
$ 1250 / year
The premium listing provides a more elaborate narrative, with ample room to provide history, back story, or details about products or services. Premium package also includes additional marketing on the website and social media.
- Up to 1000 words of copy
- 10 photos (change as needed)
- Slideshow and/or Video
- Interactive map (Dining & Lodging)
- Posted 8x/year to Twitter and Facebook (16 posts total)
- Social media amplification of events, website, existing content on Twitter & Facebook (6x total)
- Comprehensive annual report
Brand Advocacy
$ Varies / year
The purpose of this package is to amplify existing social media marketing efforts, including accelerating audience growth and boosting web traffic. It is only effective for businesses actively using social media as part of their existing marketing.
The strategy is tailored to each company based on their priorities, i.e. growth vs. increased engagement/reach, website traffic, online orders, etc. Due to the time involved and the number of posts, there is limited bandwidth for brand advocacy partnerships.
The strategy is tailored to each company based on their priorities, i.e. growth vs. increased engagement/reach, website traffic, online orders, etc. Due to the time involved and the number of posts, there is limited bandwidth for brand advocacy partnerships.
- Content, video, photos
- Amplification and advocacy on social media or the website
- Consulting, Audits, Strategy, Planning
Adventure &Experiences
This campaign promotes interesting, exciting, and unique adventures and tours in New Mexico.
Participants are welcome to change copy, photos, and video throughout the year. Due to limitations on social media posts available on a monthly basis, the campaign is limited to 60 participants.
LodgingGuide
The Lodging Guide was created to promote hotels, inns, vacation rentals, B&Bs, dude ranches, remote retreats, and glamping statewide. Due to the emphasis on road trips, it is helpful to have a plethora of pet friendly options. The goal is to highlight beautiful, interesting, unusual, locally owned places with character and outstanding customer service.
The Lodging campaign is integrated throughout the website on the sidebars, based on region. This creates automated, integrated, contextual marketing for all local partners as new content is added. The interactive map on the Lodging Page provides a visual overview.
DiningGuide
There are at least 2-3 food related posts on Facebook and Twitter daily, coinciding with breakfast, lunch, and dinner. Overall, the goal is to pique people's curiosity about different dining options.
Food related posts include Dining Guide partners, amplifying local restaurants, food articles, recipes, photos, and videos. The Dining Guide is integrated throughout the website via sidebars based on region. There is an interactive map on the Dining Guide page for a visual overview of options statewide.
CampaignCaveats
New Mexico Nomad partners with businesses that we would legitimately recommend to family and friends. Due to finite social media bandwidth for each campaign, the number of participants is limited. Campaigns are limited to New Mexico businesses. Campaigns are compiled based on providing options to suit an eclectic crowd, with as much variety as possible.
Nomad Mercado
Promoting art and products from New Mexico to a global audience.
Affordable, effective marketing solutions for local
Event Promotion
Data & Demographics
Google analytics, and data from social media platforms.
Nomad Newsletter
Questions?
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Local Partners
Testimonials
Working with New Mexico Nomad is a great partnership, We discuss direction and content strategy and let go. By allowing Nomad to control the narrative based on the audience’s needs, our messages are more authentic and tailored to create great engagement. In today’s social environment engagement is the new impressions, With New Mexico Nomad, it matters more than the great reach.
Andrew Phipps
Inn of the Mountain GodsNew Mexico Nomad not only provides people with all of the important need to know information about New Mexico and all of the special qualities about it that only a TRUE New Mexican would know but, it has been such a pleasure to work with Nomad. They are so supportive of my business and have made time to help out with other ways to improve my social media output.
Celina Grife
Celina's BiscochitosWith Nomad, you provide expectations, goals you want to set, etc. They bring intelligence, foresight and expertise to the table, making people feel like they're not being shoe-horned into a solution or a buy, but rather fitted for a custom-tailored one-of-a-kind masterpiece suit that will work for all occasions. The key with Nomad is that they strive to get in your head and think it through with you.
Bill Lunsford
BBDO South, AtlantaNM Nomad has taken my little leather shop from making 1-2 things at a time and turned it into a busy, self-functioning business. They have developed a web page and presence that was absent before. The coaching that I have received from them is beyond price. Good, solid, down to earth and to the point. Working with them in is by far the best decision I have made for Kestrel Leather. I look forward to many more years.