The Beauty in Our Backyard
New Mexico Nomad is an online platform dedicated to celebrating the beauty, culture, heritage, and history of the Land of Enchantment. The content created is served to three large, distinct groups of people via Facebook, Twitter, and Instagram, with smaller audiences on Pinterest, Tumblr, and YouTube. By developing multiple platforms, New Mexico Nomad reaches a diverse, rapidly growing audience around the world.
Daily dose of New Mexico for over 300,000 people worldwide
New Mexico Nomad doesn’t simply appeal to locals, though there are a significant number of New Mexicans following on Facebook and Instagram. New Mexico Nomad online communities are a combination of local, national, and international followers, which makes Nomad a formidable marketing partner for businesses with a customer base beyond New Mexico or beyond the United States.
In terms of specific numbers beyond the U.S., tracking became more difficult in 2020. The E.U. tightened privacy laws to restrict data sharing on Facebook and Twitter. Traditionally, Twitter has the largest international following, led by the U.K., Canada, and Germany.
New Mexico NomadFounder
Sharing the beauty, culture and history of New Mexico with the world. If you want to provide feedback or want to say "Hi", please get in touch via the following platforms:
Bringing the best of what New Mexico has to offer to a global audience
New Mexico Nomad provides a local perspective on the culture, food, history, sights and resources available in the Land of Enchantment. However, Nomad is not presented as THE authority. This is a collaborative endeavor, with other people following on social media chiming in with suggestions, answering questions, and providing recommendations. The additional insight provided by locals following New Mexico Nomad is invaluable. It is “the secret sauce” that allows the platform to convey a hospitable, warm, welcoming environment for locals and prospective visitors.
Occasionally we gather suggestions from locals, compiling “Best Of” lists based on crowd-sourcing, with followers on social media encouraged to shout-out any locals that may have been overlooked. Unlike annual “Best Of” resources, these crowd-sourced articles are updated frequently to integrate recommendations received in the comments and to update maps as needed.
Nomad was created to entice people to explore more of the state, to add to people’s bucket lists by highlighting outstanding suggestions for outdoor recreation, dining, lodging, adventures, tours, with recipes drawing on regional flavors to tempt the taste buds. The content is dedicated exclusively to New Mexico; heavy on food, history, nature, and travel.
Due to the reach of social media, the content reaches people statewide, nationwide, and internationally. If we could put a dent in “one of the fifty missing,” aka being overlooked, that would be great. Dream big, eh? Overall, the goal is to find more people around the world with an affinity for what New Mexico has to offer.
All marketing campaigns are by invitation, with limited participation. The campaigns are annual, affordable, and available exclusively to locally owned businesses or individuals. Local partnerships are based on allying with businesses who provide products or services that we would legitimately recommend to family and friends.
New Mexico Nomad’s content is unique and informative. It's valuable to locals and tourists alike. Read through some of the well-researched and well-written blogs offered.
Jenny K. ThomasNew Mexico
Working with New Mexico Nomad is a great partnership, We discuss direction and content strategy and let go. By allowing Nomad to control the narrative based on the audience’s needs, our messages are more authentic and tailored to create great engagement. In today’s social environment engagement is the new impressions, With New Mexico Nomad, it matters more than the great reach.
Andrew PhippsInn of the Mountain Gods
I love New Mexico Nomad!! The posts are always so beautiful and informative. They make me want to continue my exploration of this great state. I am taking notes on where to go when I return!!
Denise BarnettNew Mexico
New Mexico Nomad not only provides people with all of the important need to know information about New Mexico and all of the special qualities about it that only a TRUE New Mexican would know but, it has been such a pleasure to work with Nomad. They are so supportive of my business and have made time to help out with other ways to improve my social media output.
Celina GrifeCelina's Biscochitos
I love New Mexico Nomad! Now I get to add the pleasure of a little New Mexico in my daily life. Trips to Red River and Taos are few and far between. Thanks for holding me over until I can return.
With Nomad, you provide expectations, goals you want to set, etc. They bring intelligence, foresight and expertise to the table, making people feel like they're not being shoe-horned into a solution or a buy, but rather fitted for a custom-tailored one-of-a-kind masterpiece suit that will work for all occasions. The key with Nomad is that they strive to get in your head and think it through with you.
Bill LunsfordBBDO South, Atlanta
New Mexico Nomad brings my beautiful native state alive for me and others. Born and raised in northern NM, live in Albuquerque. Thanks for providing this treasure of a site.
Lydia LopezNew Mexico
New Mexico Nomad lives and breathes New Mexico travel. They have helped Southwest Expeditions with all our media. They compile the most detailed, content factual, fun articles for our small company. It allows us to compete with much larger adventure tour companies!